Eliason v. Harrison (2018)

Citation: Eliason v. Harrison (2018)
Parent Document: Eliason v. Harrison (2018)
Jurisdiction: Vermont (state)
Effective Date: 2018-06-26
Original Source: https://www.courtlistener.com/opinion/10026732/eliason-v-harrison/ ↗

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The Consumer Protection Act (“CPA”) prohibits “deceptive acts or practices in
commerce.” 9 V.S.A. § 2453(a). A “deceptive act or practice” requires that: “(1) there must be a
representation, omission, or practice likely to mislead consumers; (2) the consumer must be
interpreting the message reasonably under the circumstances; and (3) the misleading effects must
be material, that is, likely to affect the consumer’s conduct or decision regarding the product.”
Madowitz v. Woods at Killington Owners’ Ass’n, Inc., 2014 VT 21, ¶ 23, 196 Vt. 47 (internal
quotation marks omitted). Deception is measured by an objective standard that focuses on the
risk of consumer harm. Peabody v. P.J.'s Auto Vill., Inc., 153 Vt. 55, 57 (1989).

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